In a move that’s shaking up the online gaming scene, 888 Holdings, the company that manages some of the UK’s most beloved online casino sites, is gearing up for a major makeover this year. They’ve announced plans to change their name to Evoke plc, marking a significant shift in their identity and strategy.
The decision to change the name comes as part of a broader initiative to realign 888’s operations and pursue a multi-brand model, following the acquisition of William Hill’s non-US assets two years ago.
Under the leadership of new CEO Per Widerstr?m, who stepped into the role in October 2023, 888 Holdings is embarking on a transformative journey aimed at enhancing its market position and operational efficiency. The company reported a robust 41% increase in annual profits last year to ￡308.3 million.
Widerstr?m emphasized that the rebranding represents the dawn of an exciting new chapter for the company, reflecting its commitment to innovation and customer-centric experiences. The shift to Evoke plc underscores the company’s vision to offer unparalleled betting and gaming experiences, striving to make life more interesting for its players promising world-class betting and gaming experiences for years to come. 888’s shareholders are set to vote on the proposed name change at the upcoming annual meeting next month.
As part of its strategic overhaul, 888 Holdings is focusing on core markets, including the UK, Italy, Spain, and Denmark, which collectively contribute 85% of its total revenue. The company aims to streamline its operating model, leveraging automation and artificial intelligence to drive efficiency and improve the player experience.
Let’s take a closer look at the UK casino sites currently opperating under the 888 Holdings banner:
888 Casino UK
This site is a true titan in the online casino world. With a slew of player and industry awards to its name, 888 Casino is a force to be reckoned with. Offering a vast array of online slots, including exclusive games and tantalizing progressive jackpots, plus some of the slickest live casino action around, it’s no wonder they’re a top pick for many players.
Mr Green
This online casino is a fan favorite that’s captured the hearts of players everywhere. With a sleek design and top-notch gaming offerings, Mr Green Casino is known for being one of the fairest sites in the online casino world.
William Hill
Known far and wide as one of the UK’s premier bookmakers, William Hill has made a name for itself both on and offline. Although the brand dates back to 1934, their online casino is thoroughly modern and boasts a vast selection of new casino games alongside their renowned sports betting options.
With these stellar brands in their arsenal, 888 Holdings is poised for greatness as they transition to Evoke plc. By committing to focus on their core markets we are hopeful that they will maintain their reputation for top-tier gaming experiences. This rebranding initiative isn’t just about a change in name—it’s a strategic move that aligns with broader industry trends, promising innovation and a dedication to excellence, setting the stage for an exciting future in the world of online gaming.
