How We Review

The very first question we focus on when reviewing an operator is, can this online casino be trusted? Fortunately, in order for a casino to accept British players it must have a full licence from the UK Gambling Commission. They ensure that the site abides by certain standards to make sure it is safe and secure for players.

There are 3 important criteria that UK online casinos must meet to legally operate in the UK:

• Website Security
• Player Fund Protection
• Realistic Expectations of Gaming

All casinos must use 128-bit SSL encryption to keep players’ information safe, and have an annual security audit conducted by an independent auditor

All player funds must be held in a separate account from the company’s operating cash, so that it is better protected if the site runs into financial difficulties or goes bankrupt.

Finally, UK casinos must evidence that their games are fair by having the Random Number Generators tested annually. They need to make the Return to Player percentage of each game accessible for the players, and have certain restrictions on how they communicate so that all players have a realistic expectation of the likelihood of winning and level of risk.

Once we’ve established that our safety and security standards have been met, customer service is the next big consideration.

We want to know whether or not an operator treats its customers with respect by paying close attention to things like average response times and the quality of service provided.

There are a few more factors that can help determine whether or not a provider passes the customer service test with flying colours:

• Contact Channels: Ideally, customers can contact a casino’s customer support team via multiple channels, like email, phone, and live chat.
• FAQs, Support Center, & Guides Provided: Some casinos make it easy to get answers without even having to get in touch through their FAQs page and online guides.
• Service Hours: Ideally, customer service will be available 24/7, allowing you to get in touch even if you need assistance at 2 AM.
• Languages Offered: Many UK casinos operate on a global level, which means customer service should be available in multiple languages.

Making deposits into your account and cashing out your winnings are both big aspects of the online gambling experience. That’s why we pay extra close attention to an operator’s deposit and withdrawal processes.

For this review category, we look into the following:

• Supported Payment Methods
• Ease of Depositing and Withdrawing
• Speed of Funds Credited After Deposits
• Speed of Withdrawal Processing
• Deposit and Withdrawal Limits
• Player Protection Tools

We live in a mobile-driven world where the majority of the global population owns a smartphone. An operator’s compatibility with various devices is one of the aspects we pay attention to. We will test the site on a variety of different devices.

Here are some of the questions we ask ourselves to determine whether or not an operator can be deemed “mobile-compatible”:

• How does the site operate on tablet vs phone vs desktop?
• Is the online casino optimised to work well on a smaller screen?
• Does the operator have a mobile app? How is the in-app experience for players?
• How easy is it to navigate the site on different devices?

One of the best parts of the review process is evaluating operators’ Welcome Bonuses and ongoing promotional offers. There are numerous great new-player bonuses out there, some even reaching quadruple digits.

These bonuses play a major role in how we review and make our recommendations. So what makes a Welcome Bonus or an ongoing promotion good, bad, or mediocre? To get the answers, there are 3 big questions we ask:

• How generous are the offers and bonuses?
• Are the T&Cs reasonable?
• Are all the requirements for the bonuses communicated clearly?

Bonuses have layers to them, so ranking them based on one attribute isn’t enough. If the bonus offer is generous with reasonable terms and clearly communicated rules and requirements, then you can count on a positive review from us – at least when it comes to the topic of bonus offers.

How Do We Calculate Bonuses?

Online casino bonuses can be confusing, with no deposit bonuses, first deposit bonuses, free spins, cashback, and a whole load of combinations and offers.

At BonusFinder, it’s our mission to help you “Play With More”, and that is why we do the hard work for you when it comes to calculating bonus offers. Our team calculates the true value of the casino bonuses to ensure you know exactly what you are getting before you sign up.?

You’ll notice on our casino bonus page that each operator’s bonus shows you an exact numerical value. We strongly believe that showing you how much you need to deposit and how much money you will have to play with will make it easier to choose a provider. We aim to pinpoint the bonus details that are often buried deep in the casino terms and conditions.

Another thing we like to see from the sites we review is a strong dose of customer appreciation. Quality customer service is one way to show that appreciation, but another is the player loyalty programme.

Loyalty programmes, or VIP schemes, come in all shapes and sizes. Most casinos implement a program based on tiers, so the more you play, the more you can get out of the programme, like bonus spins, extra bonus cash, cashback, and even access to your own personal account manager.

In order to measure these programs and determine their worth, we keep 3 questions in mind during the review process:

• Does the casino offer a loyalty program in the first place?
• Do they have bonuses and offers for existing customers?
• Is there a VIP program available for high rollers?

When all is said and done, the core of online casino gaming boils down to casino games you can play. But that doesn’t mean we all like to play the same games, so product variety is such a big deal when we review operators.

There’s a lot that goes into rating an operator’s game available. First, we look at the game categories that are available, and ideally, that includes everything from slots to table games to live dealer games. ?

Then we look into the game suppliers with hopes of coming across a range of big-name software developers, like Microgaming, NetEnt, Play’n GO, Evolution Gaming, and Playtech. Supplier variety typically means good game variety, and we also like to see a selection of games from the up-and- coming game studios.

Lastly, we take into account things like return to player ratings and game popularity. An operator can score extra points if it offers all the most popular titles as well as under-the-radar games.

Branding isn’t as important a factor as the selection of games for most players, but it is something that falls on our radar when conducting our reviews. Sites with a strong brand identity usually offer a gaming experience that feels structured and complete. It also shows that the provider has thought of the whole customer experience rather than just slapping some games into a carbon-copy website.

A site with a well-thought-out colour scheme and a unique design will definitely hold your attention longer than a poorly-branded site. It is more relaxing to play at an online casino that looks the part rather than an ugly, or old-fashioned site. ?

An online casino should be easy to navigate, with the games separated into logical sections, and important information like the FAQ or bonus T&Cs being easy to find. If we have to spend too long hunting for what we want, we will not recommend a site to you.

Another important aspect is being able to easily search the games by provider, or filter the selection by game features, volatility or RTP. We also give extra brownie points to sites that will give you important information about a game, including paylines, max bet, and multiplies up front, without needing to wait to open the game.